In the United States, Memorial Day marks the start of the summer-vacation mindset. Many families take trips and visit amusement parks. This quote, from a recent AP article caught my attention today: “Any guest paying full price at our parks is probably not doing their homework,” said Steve Brown, vice president for ticket strategy and [...]
Archive for May 29th, 2006
Why Make Your Customers Do Homework?
Written by: Bill Sherman on Monday, 29 May 2006, 4:11 PM
Your Lawnmowing Pitch
Written by: Bill Sherman on Monday, 29 May 2006, 3:18 PM
While I was outside this weekend, one of the neighbors’ children walked over to me and made a compelling offer. The young boy, named Justin, is about seven years old, and he said, “Would you like me to mow your yard every Saturday for you?” I smiled warmly, and I asked him how much he [...]
2010/03/27: What Senior Leaders Want to Know about Social Learning
by Bill Sherman
2010/03/20: Design Outside of the Box
by Bill Sherman
2010/03/17: Followers or Friends?
by Bill Sherman
2010/03/13: Bi-Directional Collaboration
by Bill Sherman
2010/03/10: The Social LMS
by Bill Sherman
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Planned Books
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Social Capital: A Multifaceted Perspective by Unknown |
Current Books
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Governing the Commons: The Evolution of Institutions for Collective Action (Political Economy of Ins by Elinor Ostrom |
Recent Books
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Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein |
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Structural Holes: The Social Structure of Competition by Ronald Burt |
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Strategy and the Fat Smoker; Doing What’s Obvious But Not Easy by David H Maister |
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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam |
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim |