Marketing Insights from the Masters
Written by: Bill Sherman on Tuesday, 8 August 2006, 2:43 AM
One of my friends, Dana Van Den Heuvel, has started a project to profile fifty of the greatest marketing thinkers in modern marketing.
Dana’s the kind of guy who, when you join him for an afternoon lunch, can continue an excellent conversation until late in the evening for dinner–well past the time dessert and cofee have come and gone once again. He’s both savvy and genial, and that makes a great combination.
I’m looking forward to his series, and I encourage you to follow his progress on his blog.
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Planned Books
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Social Capital: A Multifaceted Perspective by Unknown |
Current Books
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Governing the Commons: The Evolution of Institutions for Collective Action (Political Economy of Ins by Elinor Ostrom |
Recent Books
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Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein |
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Structural Holes: The Social Structure of Competition by Ronald Burt |
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Strategy and the Fat Smoker; Doing What’s Obvious But Not Easy by David H Maister |
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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam |
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim |