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A-Ha Moments

Archive for 2006

Marketing Insights from the Masters

Written by: Bill Sherman on Tuesday, 8 August 2006, 2:43 AM

One of my friends, Dana Van Den Heuvel, has started a project to profile fifty of the greatest marketing thinkers in modern marketing. Dana’s the kind of guy who, when you join him for an afternoon lunch, can continue an excellent conversation until late in the evening for dinner–well past the time dessert and cofee […]

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Be a Catalyst: The Power of Mentoring

Written by: Bill Sherman on Tuesday, 1 August 2006, 12:07 AM

I’m at a place in life where I get to help people and companies grow to reach their potential. That’s my passion and my joy. This year, I’ve taken a new step. I’m now serving as a mentor for five people. A couple of these people live here in St. Louis, but the rest live […]

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Let’s Hit the Links

Written by: Bill Sherman on Thursday, 27 July 2006, 10:07 PM

What do you do when an executive invites you to a round of golf? Maybe you’re a salesperson who wants to cement a relationship and turn a prospect into a client. Maybe you’re an employee who sees the game as a chance to bond with your boss and secure a key project or promotion. So, […]

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Your Choice: Make a Day or Crush a Day

Written by: Bill Sherman on Sunday, 23 July 2006, 3:23 PM

Yesterday evening, I flew home to St. Louis from LA. Somewhere over the Great Plains, I got up and went to the back of the plane. While I waited for the restroom to become available, one of the flight attendants reached out to me and said, “You are one of the nicest and politest people […]

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