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Archive for March 7th, 2008


Pain and Pleasure: Perceived Value

Written by: Bill Sherman on Friday, 7 March 2008, 9:23 PM

Yesterday, I was speaking with a client at one of Interbrand’s top 50. There are two internal groups currently offering very similar training programs to the company’s channel partners. One course is offered by an high-profile/high-prestige internal consulting group. The other is offered by the company’s corporate university. My client mentioned that she regularly hears [...]

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