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Archive for March 10th, 2008


Perceived Value: Neurology

Written by: Bill Sherman on Monday, 10 March 2008, 6:55 PM

This weekend, I shared an e-mail exchange with Robert Cialdini about the placebo research just published in JAMA. He pointed me towards another article in the January 2008 Proceedings of the National Academy of Science that measured the neurological responses of the participants. Participants were set up for a brain scan and asked to sample [...]

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