This weekend, I shared an e-mail exchange with Robert Cialdini about the placebo research just published in JAMA. He pointed me towards another article in the January 2008 Proceedings of the National Academy of Science that measured the neurological responses of the participants. Participants were set up for a brain scan and asked to sample [...]
Archive for March 10th, 2008
Perceived Value: Neurology
Written by: Bill Sherman on Monday, 10 March 2008, 6:55 PM







2010/03/27: What Senior Leaders Want to Know about Social Learning
by Bill Sherman
2010/03/20: Design Outside of the Box
by Bill Sherman
2010/03/17: Followers or Friends?
by Bill Sherman
2010/03/13: Bi-Directional Collaboration
by Bill Sherman
2010/03/10: The Social LMS
by Bill Sherman

