This weekend, I shared an e-mail exchange with Robert Cialdini about the placebo research just published in JAMA. He pointed me towards another article in the January 2008 Proceedings of the National Academy of Science that measured the neurological responses of the participants. Participants were set up for a brain scan and asked to sample [...]
Archive for March, 2008
Perceived Value: Neurology
Written by: Bill Sherman on Monday, 10 March 2008, 6:55 PM







Master Your Calendar
Written by: Bill Sherman on Sunday, 9 March 2008, 6:20 AM
Most of us wind up using some sort of online calendar to keep track of our meetings and conference calls. However, when you work virtually with colleagues and clients, it’s important to use the calendar to remind yourself of discussion points. For example, one of my clients mentioned that she was running this past weekend [...]







Pain and Pleasure: Perceived Value
Written by: Bill Sherman on Friday, 7 March 2008, 9:23 PM
Yesterday, I was speaking with a client at one of Interbrand’s top 50. There are two internal groups currently offering very similar training programs to the company’s channel partners. One course is offered by an high-profile/high-prestige internal consulting group. The other is offered by the company’s corporate university. My client mentioned that she regularly hears [...]







Small Packages Make Big Impressions
Written by: Bill Sherman on Tuesday, 4 March 2008, 3:00 AM
Almost everyone loves an unexpected gift. It awakens the gleeful five-year old inside of us. When you work with people across the country or the world, you can’t take someone out to lunch on their birthday. Over the years, I’ve found that the mail offers a great way to build virtual professional relationships. You have [...]







2010/03/27: What Senior Leaders Want to Know about Social Learning
by Bill Sherman
2010/03/20: Design Outside of the Box
by Bill Sherman
2010/03/17: Followers or Friends?
by Bill Sherman
2010/03/13: Bi-Directional Collaboration
by Bill Sherman
2010/03/10: The Social LMS
by Bill Sherman

