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Archive for July 3rd, 2008


Marketing Tool: Help a Reporter Out

Written by: Bill Sherman on Thursday, 3 July 2008, 9:46 AM

One of my friends, Dana vanDen Heuvel, recently sent me a link to a very interesting project: Help a Reporter. This project is the brainchild of Peter Shankman.
The premise is simple, and it relies on the “Strength of Weak Ties” with a digital twist.

Reporters/writers go on to “Help a Reporter” and describe the type of [...]

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Posted in: Marketing, Network Bridges, Professional Relationships | 2 Comments


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