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Archive for July 7th, 2008


Increasing Choice and Reducing Costs

Written by: Bill Sherman on Monday, 7 July 2008, 10:26 AM

Recently, I flew from Oakland to St. Louis via Southwest Airlines. And witnessed a corporate aha-moment.

For many years, Southwest handed out “snack boxes” on its long-haul flights. These snack boxes would contain a variety of snacks (cheese crackers, 100 Calorie Oreos, etc.) Most people would eat one or two of the items, but few people [...]

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