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Archive for July 10th, 2008


LinkedIn Wants You to Learn Social Capital Theory

Written by: Bill Sherman on Thursday, 10 July 2008, 9:07 AM

LinkedIn wants to be more than your digital Rolodex. They’re interested in network mapping and even leveraging some aspects of social capital. To achieve this result, they need to educate people about social capital. Dr. Nan Lin,  professor of Sociology at Duke University, defines social capital as the ability to locate and mobilize resources within […]

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Posted in: Marketing, Professional Relationships, Social Capital | 11 Comments on LinkedIn Wants You to Learn Social Capital Theory


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