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Archive for July 11th, 2008


Convincing Others that You’re Special

Written by: Bill Sherman on Friday, 11 July 2008, 9:27 AM

If you want other people to believe that you’re special, you have to provide an answer to that very question. You need a thought-leadership marketing strategy. But, you can’t implement it in an afternoon. Here’s what thought leadership marketing requires:

Concept–what will you be known for?
Passion–are you passionate about the concept?
Market–who wants to hear your [...]

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