When we were children, many of us loved storytime, when a favorite adult (perhaps a parent or teacher) read a well-loved book Storytime was a magical moment that caused us to envision new worlds and explore new possibilities. If we’re wired, as humans to enjoy stories, why does marketing often fail so spectacularly? Because most […]
Archive for July 14th, 2008
Marketing and Storytelling
Written by: Bill Sherman on Monday, 14 July 2008, 8:44 AM
2013/06/05: Draw Your Own Video Game
by Bill Sherman
2013/06/04: A Dose of Superhero Serum: Reframing Experiences
by Bill Sherman
2013/06/01: Choices Made Under Pressure
by Bill Sherman
2013/05/18: What Lives at the Bottom of Your To-Do List?
by Bill Sherman
2013/05/16: The Impact Gap
by Bill Sherman