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Archive for July 14th, 2008


Marketing and Storytelling

Written by: Bill Sherman on Monday, 14 July 2008, 8:44 AM

When we were children, many of us loved storytime, when a favorite adult (perhaps a parent or teacher) read a well-loved book Storytime was a magical moment that caused us to envision new worlds and explore new possibilities.
If we’re wired, as humans to enjoy stories, why does marketing often fail so spectacularly? Because most marketers [...]

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Posted in: Marketing | 6 Comments


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