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Archive for July 14th, 2008


Marketing and Storytelling

Written by: Bill Sherman on Monday, 14 July 2008, 8:44 AM

When we were children, many of us loved storytime, when a favorite adult (perhaps a parent or teacher) read a well-loved book Storytime was a magical moment that caused us to envision new worlds and explore new possibilities. If we’re wired, as humans to enjoy stories, why does marketing often fail so spectacularly? Because most […]

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