When we were children, many of us loved storytime, when a favorite adult (perhaps a parent or teacher) read a well-loved book Storytime was a magical moment that caused us to envision new worlds and explore new possibilities.
If we’re wired, as humans to enjoy stories, why does marketing often fail so spectacularly? Because most marketers [...]
Archive for July 14th, 2008
Marketing and Storytelling
Written by: Bill Sherman on Monday, 14 July 2008, 8:44 AM
2010/03/10: The Social LMS
by Bill Sherman
2010/01/21: Orphans Intend to Depart Haiti (Again)
by Bill Sherman
2010/01/19: Update: 100+ Orphans Caught in Potentially Lethal Red Tape
by Bill Sherman
2010/01/19: Urgent: 100+ Orphans Need Your Help
by Bill Sherman
2010/01/17: Two Guys Talk about Bras
by Bill Sherman
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Planned Books
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Social Capital: A Multifaceted Perspective by Unknown |
Current Books
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Governing the Commons: The Evolution of Institutions for Collective Action (Political Economy of Ins by Elinor Ostrom |
Recent Books
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Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein |
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Structural Holes: The Social Structure of Competition by Ronald Burt |
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Strategy and the Fat Smoker; Doing What’s Obvious But Not Easy by David H Maister |
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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam |
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim |