What happens when you engage in story-telling marketing? Your clients and customers will run with an idea and take it to levels you’ve never expected. Last month, I wrote about the Spore Creature Creator. Here’s an update. According to 1up.com, EA Games just announced the latest stats on its Spore Creature Creator at the annual […]
Archive for July 15th, 2008
Engagement Marketing: Spore Creature Creator (Update)
Written by: Bill Sherman on Tuesday, 15 July 2008, 3:18 PM
Merging Your First and Second Guesses
Written by: Bill Sherman on Tuesday, 15 July 2008, 7:41 AM
This weekend, I drove between Chicago and St. Louis. At one point, one of my passengers asked me how far it was to a specific exit. I replied by saying, “It’s at mile marker 22.” Then, a few minutes later, I said, “you know, it might be mile marker 18.” When we reached the exit, […]
2013/06/05: Draw Your Own Video Game
by Bill Sherman
2013/06/04: A Dose of Superhero Serum: Reframing Experiences
by Bill Sherman
2013/06/01: Choices Made Under Pressure
by Bill Sherman
2013/05/18: What Lives at the Bottom of Your To-Do List?
by Bill Sherman
2013/05/16: The Impact Gap
by Bill Sherman