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Archive for July 15th, 2008


Engagement Marketing: Spore Creature Creator (Update)

Written by: Bill Sherman on Tuesday, 15 July 2008, 3:18 PM

What happens when you engage in story-telling marketing? Your clients and customers will run with an idea and take it to levels you’ve never expected. Last month, I wrote about the Spore Creature Creator. Here’s an update.
According to 1up.com, EA Games just announced the latest stats on its Spore Creature Creator at the annual E3 [...]

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Posted in: Uncategorized | Leave a Comment

Merging Your First and Second Guesses

Written by: Bill Sherman on Tuesday, 15 July 2008, 7:41 AM

This weekend, I drove between Chicago and St. Louis. At one point, one of my passengers asked me how far it was to a specific exit. I replied by saying, “It’s at mile marker 22.” Then, a few minutes later, I said, “you know, it might be mile marker 18.”
When we reached the exit, it [...]

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Posted in: Psychology and Behavior, Research | 2 Comments


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