What happens when you engage in story-telling marketing? Your clients and customers will run with an idea and take it to levels you’ve never expected. Last month, I wrote about the Spore Creature Creator. Here’s an update. According to 1up.com, EA Games just announced the latest stats on its Spore Creature Creator at the annual [...]
Archive for July 15th, 2008
Engagement Marketing: Spore Creature Creator (Update)
Written by: Bill Sherman on Tuesday, 15 July 2008, 3:18 PM
Merging Your First and Second Guesses
Written by: Bill Sherman on Tuesday, 15 July 2008, 7:41 AM
This weekend, I drove between Chicago and St. Louis. At one point, one of my passengers asked me how far it was to a specific exit. I replied by saying, “It’s at mile marker 22.” Then, a few minutes later, I said, “you know, it might be mile marker 18.” When we reached the exit, [...]
2010/03/27: What Senior Leaders Want to Know about Social Learning
by Bill Sherman
2010/03/20: Design Outside of the Box
by Bill Sherman
2010/03/17: Followers or Friends?
by Bill Sherman
2010/03/13: Bi-Directional Collaboration
by Bill Sherman
2010/03/10: The Social LMS
by Bill Sherman
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Planned Books
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Social Capital: A Multifaceted Perspective by Unknown |
Current Books
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Governing the Commons: The Evolution of Institutions for Collective Action (Political Economy of Ins by Elinor Ostrom |
Recent Books
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Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein |
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Structural Holes: The Social Structure of Competition by Ronald Burt |
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Strategy and the Fat Smoker; Doing What’s Obvious But Not Easy by David H Maister |
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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam |
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim |