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Archive for July 31st, 2008


Why Was Seth Godin’s Tribes Offer So Compelling?

Written by: Bill Sherman on Thursday, 31 July 2008, 10:54 PM

Earlier this week, I wrote about Seth Godin’s announcement of his Triibes social network.
My friend Dan Hawthorne, at Cogniphany, has taken my analysis one step further. In today’s blog post, he’s applied Robert Cialdini’s work on Influence to Seth’s announcement. It’s a very nice analysis. If you want to read about applying the psychology of [...]

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Posted in: Marketing, Psychology and Behavior | 2 Comments

Google Alerts with a Human Touch

Written by: Bill Sherman on Thursday, 31 July 2008, 6:33 AM

Here’s an interesting observation. When your friends know that you have an area of interest, they pay attention to that topic for you. In some ways, your social network becomes a virtual “clipping service” . . . or better yet a human-edited version of Google Alerts.
I love it when people send me relevant articles. I [...]

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Posted in: Global Relationships, Strategies | 4 Comments


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