Comments on: Why Was Seth Godin’s Tribes Offer So Compelling? http://aha-moments.com/2008/07/why-was-seth-godins-tribes-offer-so-compelling/?utm_source=rss&utm_medium=rss&utm_campaign=why-was-seth-godins-tribes-offer-so-compelling Communicate, Catalyze, Communicate Wed, 12 May 2010 04:18:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bill Sherman http://aha-moments.com/2008/07/why-was-seth-godins-tribes-offer-so-compelling/comment-page-1/#comment-115 Bill Sherman Fri, 01 Aug 2008 19:20:30 +0000 http://aha-moments.com/?p=137#comment-115 Hi Kare, I read through your post, and you're right on. Seth built an instant affinity group for the book (as of today there's nearly several thousand people exploring Triibes). He also built a solid pre-order base. I've long viewed Seth Godin as a master practitioner of Cialdini's work, but he doesn't just "take" from his community. With tools such as his blog, he's constantly giving back to his community and fanbase. I read Seth's blog daily, and I know that I've gotten far more value from his posts than the price of the $15 pre-order via Amazon. His invitation was a true "no-brainer" for me. Seth's probably right, the people who jumped most quickly on the offer were also the ones who would be most likely to buy the book. Hi Kare, I read through your post, and you’re right on. Seth built an instant affinity group for the book (as of today there’s nearly several thousand people exploring Triibes). He also built a solid pre-order base.

I’ve long viewed Seth Godin as a master practitioner of Cialdini’s work, but he doesn’t just “take” from his community. With tools such as his blog, he’s constantly giving back to his community and fanbase.

I read Seth’s blog daily, and I know that I’ve gotten far more value from his posts than the price of the $15 pre-order via Amazon. His invitation was a true “no-brainer” for me.

Seth’s probably right, the people who jumped most quickly on the offer were also the ones who would be most likely to buy the book.

]]> By: Kare Anderson http://aha-moments.com/2008/07/why-was-seth-godins-tribes-offer-so-compelling/comment-page-1/#comment-112 Kare Anderson Fri, 01 Aug 2008 18:48:50 +0000 http://aha-moments.com/?p=137#comment-112 Bill, I, too, noted Seth's use of a Cialdini-researched influence tip here http://www.movingfrommetowe.com/2008/07/30/jumpstart-sales-with-your-own-book-club/ Bill,
I, too, noted Seth’s use of a Cialdini-researched influence tip here
http://www.movingfrommetowe.com/2008/07/30/jumpstart-sales-with-your-own-book-club/

]]>