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Archive for September 2nd, 2008


IBM and Social Networks

Written by: Bill Sherman on Tuesday, 2 September 2008, 6:30 AM

IBM’s clever commercial around social networks left me laughing, because it presents two extreme misunderstandings of social networks and social capital. While IBM wants us to laugh at the young man’s approach to social networking, the executive woman seems equally naive.
Most people, still don’t “get it.” Social networking is only the foundation for social capital. [...]

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Posted in: Social Capital, Social Networks | Leave a Comment


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