IBM’s clever commercial around social networks left me laughing, because it presents two extreme misunderstandings of social networks and social capital. While IBM wants us to laugh at the young man’s approach to social networking, the executive woman seems equally naive.
Most people, still don’t “get it.” Social networking is only the foundation for social capital. [...]
Archive for September 2nd, 2008
IBM and Social Networks
Written by: Bill Sherman on Tuesday, 2 September 2008, 6:30 AM
2010/03/13: Bi-Directional Collaboration
by Bill Sherman
2010/03/10: The Social LMS
by Bill Sherman
2010/01/21: Orphans Intend to Depart Haiti (Again)
by Bill Sherman
2010/01/19: Update: 100+ Orphans Caught in Potentially Lethal Red Tape
by Bill Sherman
2010/01/19: Urgent: 100+ Orphans Need Your Help
by Bill Sherman
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Planned Books
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Social Capital: A Multifaceted Perspective by Unknown |
Current Books
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Governing the Commons: The Evolution of Institutions for Collective Action (Political Economy of Ins by Elinor Ostrom |
Recent Books
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Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein |
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Structural Holes: The Social Structure of Competition by Ronald Burt |
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Strategy and the Fat Smoker; Doing What’s Obvious But Not Easy by David H Maister |
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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam |
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim |