IBM’s clever commercial around social networks left me laughing, because it presents two extreme misunderstandings of social networks and social capital. While IBM wants us to laugh at the young man’s approach to social networking, the executive woman seems equally naive. Most people, still don’t “get it.” Social networking is only the foundation for social […]
Archive for September 2nd, 2008
IBM and Social Networks
Written by: Bill Sherman on Tuesday, 2 September 2008, 6:30 AM
2013/06/05: Draw Your Own Video Game
by Bill Sherman
2013/06/04: A Dose of Superhero Serum: Reframing Experiences
by Bill Sherman
2013/06/01: Choices Made Under Pressure
by Bill Sherman
2013/05/18: What Lives at the Bottom of Your To-Do List?
by Bill Sherman
2013/05/16: The Impact Gap
by Bill Sherman
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