Back in 2001, Thomas Davenport and John Beck released a savvy business book titled The Attention Economy. Some days, I think that marketers learned the wrong lesson from the book. Businesses and advertisers are now encouraging people to monetize their social networks.
Yesterday, Eric Schonfeld, over at TechCrunch, blogged about a new tool called Twittad which [...]
Archive for September 3rd, 2008
Trend Watch: Monetizing Your Friends
Written by: Bill Sherman on Wednesday, 3 September 2008, 5:22 AM
2008/09/25: Layoffs, Loneliness, and the Decay of Social Capital
by Bill Sherman
2008/09/24: Globalization Mindsets: Investing in Social Capital
by Bill Sherman
2008/09/22: Smart Phones vs. People
by Bill Sherman
2008/09/19: Recovering from a Break-In: A Social Capital Story
by Bill Sherman
2008/09/18: Crises of Confidence and Social Capital
by Bill Sherman
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Planned Books
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Social Capital: A Multifaceted Perspective by Unknown |
Current Books
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Governing the Commons: The Evolution of Institutions for Collective Action (Political Economy of Ins by Elinor Ostrom |
Recent Books
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Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein |
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Structural Holes: The Social Structure of Competition by Ronald Burt |
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Strategy and the Fat Smoker; Doing What’s Obvious But Not Easy by David H Maister |
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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam |
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim |