Back in 2001, Thomas Davenport and John Beck released a savvy business book titled The Attention Economy. Some days, I think that marketers learned the wrong lesson from the book. Businesses and advertisers are now encouraging people to monetize their social networks. Yesterday, Eric Schonfeld, over at TechCrunch, blogged about a new tool called Twittad [...]
Archive for September 3rd, 2008
Trend Watch: Monetizing Your Friends
Written by: Bill Sherman on Wednesday, 3 September 2008, 5:22 AM







2010/03/27: What Senior Leaders Want to Know about Social Learning
by Bill Sherman
2010/03/20: Design Outside of the Box
by Bill Sherman
2010/03/17: Followers or Friends?
by Bill Sherman
2010/03/13: Bi-Directional Collaboration
by Bill Sherman
2010/03/10: The Social LMS
by Bill Sherman

