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A-Ha Moments

Archive for September, 2008

Green Tomatoes, Neighbors, and Social Capital

Written by: Bill Sherman on Wednesday, 10 September 2008, 9:23 AM

Yesterday, I traveled from my home in St. Louis to a client onsite in Vancouver, B.C. When I fly, I’m typically pretty busy. I’m either reading documents, preparing reports, or catching up on much-needed reading. It’s usually my quiet time. During yesterday’s flight, I struck up a conversation with a couple from Philadelphia. As a [...]

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Posted in: Stories and Examples | 6 Comments

Building Social Capital: Raptr and Online Gaming Communities

Written by: Bill Sherman on Friday, 5 September 2008, 6:01 AM

Recently, I’ve been looking at social networking tools through the lens of the tech community. Creating Bonding Capital with Raptr Here’s an example of one social networking tool created specifically for gamers. Raptr allows people within a network to identify which games their friends are currently playing. Here’s how they describe their service If you’re [...]

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Posted in: Technology | Leave a Comment

Shared-Interest Networks Help You Bridge Connections Quicker

Written by: Bill Sherman on Thursday, 4 September 2008, 12:19 PM

Don Reisinger at TechCrunch wrote yesterday about a social networking study commissioned by European cellphone carrier O2. While the study was informal, it reveals some interesting aha-moments. The study proposes that within an affinity group, we’re perhaps only three degrees of separation from others within the same affinity group. Rodrigues finds that we are usually [...]

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Posted in: Social Networks | 1 Comment

Trend Watch: Monetizing Your Friends

Written by: Bill Sherman on Wednesday, 3 September 2008, 5:22 AM

Back in 2001, Thomas Davenport and John Beck released a savvy business book titled The Attention Economy. Some days, I think that marketers learned the wrong lesson from the book. Businesses and advertisers are now encouraging people to monetize their social networks. Yesterday, Eric Schonfeld, over at TechCrunch, blogged about a new tool called Twittad [...]

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Posted in: Social Networks | 1 Comment
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