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	<title>Comments on: Trend Watch: Monetizing Your Friends</title>
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	<description>Communicate, Catalyze, Communicate</description>
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		<title>By: Laurel Papworth</title>
		<link>http://aha-moments.com/2008/09/trend-watch-monetizing-your-friends/comment-page-1/#comment-216</link>
		<dc:creator>Laurel Papworth</dc:creator>
		<pubDate>Thu, 04 Sep 2008 00:41:48 +0000</pubDate>
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		<description>Oh it might be helpful if we stopped thinking of social networks as &#039;social&#039; networks as in &#039;party&#039; networks or even &#039;friend&#039; networks and started thinking about society networks or customer communities. The same tool can then be monetised in different ways. 

Definitely companies building customer communities will be attracted to monetising visitors. The member with 20 real life friends, less so. 

s&#039;not one size fits all, tis it? :)</description>
		<content:encoded><![CDATA[<p>Oh it might be helpful if we stopped thinking of social networks as &#8216;social&#8217; networks as in &#8216;party&#8217; networks or even &#8216;friend&#8217; networks and started thinking about society networks or customer communities. The same tool can then be monetised in different ways. </p>
<p>Definitely companies building customer communities will be attracted to monetising visitors. The member with 20 real life friends, less so. </p>
<p>s&#8217;not one size fits all, tis it? <img src='http://aha-moments.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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