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A-Ha Moments

About Bill

Bill consults with well-known brands and thought leaders to craft and tell their story to create high impact.


For over a dozen years, Bill has guided many of the world’s most recognizable brands through complex organizational change when the marketplace has suddenly shifted—due to factors such as evolving customer preference, competitor’s actions, and government regulation. Bill’s engagements have included the strategic reengineering of complex people-processes: talent selection and onboarding, talent development, and performance management systems.

Bill works with founders and management teams in Silicon Valley, St. Louis, and Las Vegas. When he meets with founders, he helps them understand their target market, tell their product’s story, and recognize untapped opportunities for their products. One of the companies that he advises successfully launched at the 2013 Launch Festival in Silicon Valley.

Bill takes interest in the creation of outsized impact—such as disruptive business models and individuals who are able to produce unexpected results by unlocking leverage. He blogs at Aha-Moments, and he is currently writing a book, The Impact Habit, with Rajesh Setty, a Silicon Valley serial entrepreneur, angel investor and author.

Prior to entering the business world, Bill taught English Literature and Composition at St. Louis University. As an academic, he developed a deep love of theater and books. He holds undergraduate degrees in English Literature and Theater from St. John’s University (MN); a Master’s in Drama from Washington University in St. Louis; and he pursued additional graduate studies in English Literature at St. Louis University.

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