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Archive for the ‘Marketing’ Category

Why Was Seth Godin’s Tribes Offer So Compelling?

Written by: Bill Sherman on Thursday, 31 July 2008, 10:54 PM

Earlier this week, I wrote about Seth Godin’s announcement of his Triibes social network.
My friend Dan Hawthorne, at Cogniphany, has taken my analysis one step further. In today’s blog post, he’s applied Robert Cialdini’s work on Influence to Seth’s announcement. It’s a very nice analysis. If you want to read about applying the psychology of [...]

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Posted in: Marketing, Psychology and Behavior | 2 Comments

Less Noise and More Signal Please

Written by: Bill Sherman on Wednesday, 30 July 2008, 11:42 PM

My friend, Rajesh Setty, posted a wonderful web-cartoon on contentless thought-leadership marketing. It makes a great corollary to the video that I posted yesterday.
Just because someone can start a blog doesn’t mean that they have anything meaningful to say.
Enjoy!

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Posted in: Marketing | Leave a Comment

Making Smart Connections

Written by: Bill Sherman on Wednesday, 30 July 2008, 8:44 PM

This blog explores social capital and thought-leadership marketing. Several of my friends have asked me, “Bill, do those two concepts really fit together?”
Learn how the two concepts fit together in this newly-uploaded video:
Making Smart Connections

Making Smart Connections from Bill Sherman on Vimeo.

I’d love to hear your feedback.

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Posted in: Marketing, Professional Relationships, Social Capital | Leave a Comment

Quotes Worth Considering: Tim Sanders

Written by: Bill Sherman on Wednesday, 16 July 2008, 5:14 PM

Today, in his blog, Tim Sanders makes an excellent and memorable point about “talking the walk”:
Being less bad will not save the world . . . the only way that you can move beyond zero and make a positive difference is by influencing others.
Tim’s specific point relates to talking about the green movement–reducing carbon, reducing [...]

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Posted in: Marketing, Psychology and Behavior, Social Capital | Leave a Comment
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