On January 6, 2010, unusual status updates started appearing on Facebook. Many women began posting colors and patterns. The Facebook Bra Color meme, which promoted breast cancer awareness, became a one-week wonder across the Internet and in main-stream media. The meme was spread through an e-mail between women, letting the guys puzzle it out.

One of [...]

Earlier this week, I wrote about Seth Godin’s announcement of his Triibes social network.
My friend Dan Hawthorne, at Cogniphany, has taken my analysis one step further. In today’s blog post, he’s applied Robert Cialdini’s work on Influence to Seth’s announcement. It’s a very nice analysis. If you want to read about applying the psychology of [...]

My friend, Rajesh Setty, posted a wonderful web-cartoon on contentless thought-leadership marketing. It makes a great corollary to the video that I posted yesterday.
Just because someone can start a blog doesn’t mean that they have anything meaningful to say.
Enjoy!

This blog explores social capital and thought-leadership marketing. Several of my friends have asked me, “Bill, do those two concepts really fit together?”
Learn how the two concepts fit together in this newly-uploaded video:
Making Smart Connections

Making Smart Connections from Bill Sherman on Vimeo.

I’d love to hear your feedback.