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Two Guys Talk about Bras

Written by: Bill Sherman on Sunday, 17 January 2010, 6:30 PM

On January 6, 2010, unusual status updates started appearing on Facebook. Many women began posting colors and patterns. The Facebook Bra Color meme, which promoted breast cancer awareness, became a one-week wonder across the Internet and in main-stream media. The meme was spread through an e-mail between women, letting the guys puzzle it out. One […]

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Posted in: Global Relationships, Marketing, Social Networks, Stories and Examples | Leave a Comment

Why Was Seth Godin’s Tribes Offer So Compelling?

Written by: Bill Sherman on Thursday, 31 July 2008, 10:54 PM

Earlier this week, I wrote about Seth Godin’s announcement of his Triibes social network. My friend Dan Hawthorne, at Cogniphany, has taken my analysis one step further. In today’s blog post, he’s applied Robert Cialdini’s work on Influence to Seth’s announcement. It’s a very nice analysis. If you want to read about applying the psychology […]

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Posted in: Marketing, Psychology and Behavior | 2 Comments on Why Was Seth Godin’s Tribes Offer So Compelling?

Less Noise and More Signal Please

Written by: Bill Sherman on Wednesday, 30 July 2008, 11:42 PM

My friend, Rajesh Setty, posted a wonderful web-cartoon on contentless thought-leadership marketing. It makes a great corollary to the video that I posted yesterday. Just because someone can start a blog doesn’t mean that they have anything meaningful to say. Enjoy!

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Posted in: Marketing | Leave a Comment

Making Smart Connections

Written by: Bill Sherman on Wednesday, 30 July 2008, 8:44 PM

This blog explores social capital and thought-leadership marketing. Several of my friends have asked me, “Bill, do those two concepts really fit together?” Learn how the two concepts fit together in this newly-uploaded video: Making Smart Connections Making Smart Connections from Bill Sherman on Vimeo. I’d love to hear your feedback.

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Posted in: Marketing, Professional Relationships, Social Capital | Leave a Comment
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