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Archive for the ‘Marketing’ Category

Quotes Worth Considering: Tim Sanders

Written by: Bill Sherman on Wednesday, 16 July 2008, 5:14 PM

Today, in his blog, Tim Sanders makes an excellent and memorable point about “talking the walk”: Being less bad will not save the world . . . the only way that you can move beyond zero and make a positive difference is by influencing others. Tim’s specific point relates to talking about the green movement–reducing […]

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Posted in: Marketing, Psychology and Behavior, Social Capital | Leave a Comment

Marketing and Storytelling

Written by: Bill Sherman on Monday, 14 July 2008, 8:44 AM

When we were children, many of us loved storytime, when a favorite adult (perhaps a parent or teacher) read a well-loved book Storytime was a magical moment that caused us to envision new worlds and explore new possibilities. If we’re wired, as humans to enjoy stories, why does marketing often fail so spectacularly? Because most […]

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Posted in: Marketing | 6 Comments on Marketing and Storytelling

Convincing Others that You’re Special

Written by: Bill Sherman on Friday, 11 July 2008, 9:27 AM

If you want other people to believe that you’re special, you have to provide an answer to that very question. You need a thought-leadership marketing strategy. But, you can’t implement it in an afternoon. Here’s what thought leadership marketing requires: Concept–what will you be known for? Passion–are you passionate about the concept? Market–who wants to […]

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Posted in: Marketing, Professional Relationships | Leave a Comment

LinkedIn Wants You to Learn Social Capital Theory

Written by: Bill Sherman on Thursday, 10 July 2008, 9:07 AM

LinkedIn wants to be more than your digital Rolodex. They’re interested in network mapping and even leveraging some aspects of social capital. To achieve this result, they need to educate people about social capital. Dr. Nan Lin,  professor of Sociology at Duke University, defines social capital as the ability to locate and mobilize resources within […]

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Posted in: Marketing, Professional Relationships, Social Capital | 11 Comments on LinkedIn Wants You to Learn Social Capital Theory
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