If you ask a classroom full children, they will tell you that they are special. If you ask college students, few will say they want to spend their careers as “just another cog” in a corporate machine. Yet, so many of us become caught in the day-to-day challenges of our jobs. Instead of feeling that [...]

Recently, I flew from Oakland to St. Louis via Southwest Airlines. And witnessed a corporate aha-moment. For many years, Southwest handed out “snack boxes” on its long-haul flights. These snack boxes would contain a variety of snacks (cheese crackers, 100 Calorie Oreos, etc.) Most people would eat one or two of the items, but few [...]

One of my friends, Dana vanDen Heuvel, recently sent me a link to a very interesting project: Help a Reporter. This project is the brainchild of Peter Shankman. The premise is simple, and it relies on the “Strength of Weak Ties” with a digital twist. Reporters/writers go on to “Help a Reporter” and describe the [...]

Can you take a pre-launch fragment of your product and turn it into a commercial success and simultaneously produce major marketing buzz? Last week, Electronic Arts accomplished a marketing coup when it launched the Spore Creature Creator. As a game, Spore has been in-development for about four years. It launches in September. The project is [...]