Earlier this week, I wrote about Seth Godin’s announcement of his Triibes social network.
My friend Dan Hawthorne, at Cogniphany, has taken my analysis one step further. In today’s blog post, he’s applied Robert Cialdini’s work on Influence to Seth’s announcement. It’s a very nice analysis. If you want to read about applying the psychology of [...]
Archive for the ‘Psychology and Behavior’ Category
Why Was Seth Godin’s Tribes Offer So Compelling?
Written by: Bill Sherman on Thursday, 31 July 2008, 10:54 PM







Quotes Worth Considering: Tim Sanders
Written by: Bill Sherman on Wednesday, 16 July 2008, 5:14 PM
Today, in his blog, Tim Sanders makes an excellent and memorable point about “talking the walk”:
Being less bad will not save the world . . . the only way that you can move beyond zero and make a positive difference is by influencing others.
Tim’s specific point relates to talking about the green movement–reducing carbon, reducing [...]







Merging Your First and Second Guesses
Written by: Bill Sherman on Tuesday, 15 July 2008, 7:41 AM
This weekend, I drove between Chicago and St. Louis. At one point, one of my passengers asked me how far it was to a specific exit. I replied by saying, “It’s at mile marker 22.” Then, a few minutes later, I said, “you know, it might be mile marker 18.”
When we reached the exit, it [...]







“Mine!”: The Psychology of Possession
Written by: Bill Sherman on Saturday, 28 June 2008, 3:58 PM
In Pixar’s 2003 film, Finding Nemo, there’s a delightful gag that’s portrayed by a cacophany of seagulls. They all cry out “mine!” in an unending chorus as they chase and squabble over their food.
Scientists have shown that we put more value on an item because we can call it “mine.” It’s been named by researcher [...]







2008/09/25: Layoffs, Loneliness, and the Decay of Social Capital
by Bill Sherman
2008/09/24: Globalization Mindsets: Investing in Social Capital
by Bill Sherman
2008/09/22: Smart Phones vs. People
by Bill Sherman
2008/09/19: Recovering from a Break-In: A Social Capital Story
by Bill Sherman
2008/09/18: Crises of Confidence and Social Capital
by Bill Sherman

