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Archive for the ‘Psychology and Behavior’ Category

Are You Stuck on a Creative Problem? Get Some Sleep!

Written by: Bill Sherman on Wednesday, 10 June 2009, 8:27 AM

Recent research shows that sleep really does help you solve complex, creative problems.
If true, then it gives a strong argument for multitasking.

Define project #1 and give yourself a framework.
Shift to other projects for the rest of the day.
Sleep on problem #1 with good REM sleep
Return to problem #1.

The amount of sleep doesn’t matter. It could [...]

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Posted in: Psychology and Behavior, Research | Leave a Comment

Why Was Seth Godin’s Tribes Offer So Compelling?

Written by: Bill Sherman on Thursday, 31 July 2008, 10:54 PM

Earlier this week, I wrote about Seth Godin’s announcement of his Triibes social network.
My friend Dan Hawthorne, at Cogniphany, has taken my analysis one step further. In today’s blog post, he’s applied Robert Cialdini’s work on Influence to Seth’s announcement. It’s a very nice analysis. If you want to read about applying the psychology of [...]

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Posted in: Marketing, Psychology and Behavior | 2 Comments

Quotes Worth Considering: Tim Sanders

Written by: Bill Sherman on Wednesday, 16 July 2008, 5:14 PM

Today, in his blog, Tim Sanders makes an excellent and memorable point about “talking the walk”:
Being less bad will not save the world . . . the only way that you can move beyond zero and make a positive difference is by influencing others.
Tim’s specific point relates to talking about the green movement–reducing carbon, reducing [...]

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Posted in: Marketing, Psychology and Behavior, Social Capital | Leave a Comment

Merging Your First and Second Guesses

Written by: Bill Sherman on Tuesday, 15 July 2008, 7:41 AM

This weekend, I drove between Chicago and St. Louis. At one point, one of my passengers asked me how far it was to a specific exit. I replied by saying, “It’s at mile marker 22.” Then, a few minutes later, I said, “you know, it might be mile marker 18.”
When we reached the exit, it [...]

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Posted in: Psychology and Behavior, Research | 2 Comments
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