Earlier this week, I wrote about Seth Godin’s announcement of his Triibes social network.
My friend Dan Hawthorne, at Cogniphany, has taken my analysis one step further. In today’s blog post, he’s applied Robert Cialdini’s work on Influence to Seth’s announcement. It’s a very nice analysis. If you want to read about applying the psychology of [...]

Today, in his blog, Tim Sanders makes an excellent and memorable point about “talking the walk”:
Being less bad will not save the world . . . the only way that you can move beyond zero and make a positive difference is by influencing others.
Tim’s specific point relates to talking about the green movement–reducing carbon, reducing [...]

This weekend, I drove between Chicago and St. Louis. At one point, one of my passengers asked me how far it was to a specific exit. I replied by saying, “It’s at mile marker 22.” Then, a few minutes later, I said, “you know, it might be mile marker 18.”
When we reached the exit, it [...]

In Pixar’s 2003 film, Finding Nemo, there’s a delightful gag that’s portrayed by a cacophany of seagulls. They all cry out “mine!” in an unending chorus as they chase and squabble over their food.
Scientists have shown that we put more value on an item because we can call it “mine.” It’s been named by researcher [...]