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Archive for the ‘Psychology and Behavior’ Category

Counteracting the Danger of a Good Idea | Conducting a Premortem

Written by: Bill Sherman on Thursday, 2 May 2013, 4:27 PM

Good ideas can be dangerous. They can actually diminish our ability to create impact. When we see a good idea, it’s easy to quickly fall in love. We swoon. We emphasize the idea’s best features, and we overlook its risks and faults. Soon, things begin to fall apart (quite unexpectedly), and we wonder “what happened?” […]

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Posted in: Impact, Psychology and Behavior | 2 Comments on Counteracting the Danger of a Good Idea | Conducting a Premortem

Book Review | Adam Grant | Give and Take

Written by: Bill Sherman on Tuesday, 23 April 2013, 7:26 PM

Summary Dr. Adam Grant’s new book, Give and Take: A Revolutionary Approach to Success, provides a masterclass on the concept of generosity. If you’re already a natural giver, you’ll be fascinated by his research on the science behind the psychology of giving. And if you’ve based your behavior around reciprocity, it will give you insights into the benefits […]

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Posted in: Book Reviews, Psychology and Behavior, Research, Social Capital, Workplace | Leave a Comment

Are You Stuck on a Creative Problem? Get Some Sleep!

Written by: Bill Sherman on Wednesday, 10 June 2009, 8:27 AM

Recent research shows that sleep really does help you solve complex, creative problems. If true, then it gives a strong argument for multitasking. Define project #1 and give yourself a framework. Shift to other projects for the rest of the day. Sleep on problem #1 with good REM sleep Return to problem #1. The amount […]

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Posted in: Psychology and Behavior, Research | Leave a Comment

Why Was Seth Godin’s Tribes Offer So Compelling?

Written by: Bill Sherman on Thursday, 31 July 2008, 10:54 PM

Earlier this week, I wrote about Seth Godin’s announcement of his Triibes social network. My friend Dan Hawthorne, at Cogniphany, has taken my analysis one step further. In today’s blog post, he’s applied Robert Cialdini’s work on Influence to Seth’s announcement. It’s a very nice analysis. If you want to read about applying the psychology […]

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Posted in: Marketing, Psychology and Behavior | 2 Comments on Why Was Seth Godin’s Tribes Offer So Compelling?
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