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Archive for the ‘Psychology and Behavior’ Category

Quotes Worth Considering: Tim Sanders

Written by: Bill Sherman on Wednesday, 16 July 2008, 5:14 PM

Today, in his blog, Tim Sanders makes an excellent and memorable point about “talking the walk”: Being less bad will not save the world . . . the only way that you can move beyond zero and make a positive difference is by influencing others. Tim’s specific point relates to talking about the green movement–reducing […]

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Posted in: Marketing, Psychology and Behavior, Social Capital | Leave a Comment

Merging Your First and Second Guesses

Written by: Bill Sherman on Tuesday, 15 July 2008, 7:41 AM

This weekend, I drove between Chicago and St. Louis. At one point, one of my passengers asked me how far it was to a specific exit. I replied by saying, “It’s at mile marker 22.” Then, a few minutes later, I said, “you know, it might be mile marker 18.” When we reached the exit, […]

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Posted in: Psychology and Behavior, Research | 2 Comments on Merging Your First and Second Guesses

“Mine!”: The Psychology of Possession

Written by: Bill Sherman on Saturday, 28 June 2008, 3:58 PM

In Pixar’s 2003 film, Finding Nemo, there’s a delightful gag that’s portrayed by a cacophany of seagulls. They all cry out “mine!” in an unending chorus as they chase and squabble over their food. Scientists have shown that we put more value on an item because we can call it “mine.” It’s been named by […]

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Overthinking a Problem

Written by: Bill Sherman on Friday, 20 June 2008, 7:34 AM

Sometimes our brains completely fail us. We tell ourselves that we’re smart enough to sort through complex issues and make smart choices. Humans have big brains, so we must be smart, right? Michael S. Gazzaniga is a cognitive neuroscientist. In the June/July 2008 issue of Scientific American: Mind he writes that there are cases where […]

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Posted in: Marketing, Psychology and Behavior, Strategies | Leave a Comment
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