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Archive for the ‘Psychology and Behavior’ Category

“Mine!”: The Psychology of Possession

Written by: Bill Sherman on Saturday, 28 June 2008, 3:58 PM

In Pixar’s 2003 film, Finding Nemo, there’s a delightful gag that’s portrayed by a cacophany of seagulls. They all cry out “mine!” in an unending chorus as they chase and squabble over their food. Scientists have shown that we put more value on an item because we can call it “mine.” It’s been named by [...]

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Posted in: Psychology and Behavior, Research | Leave a Comment

Overthinking a Problem

Written by: Bill Sherman on Friday, 20 June 2008, 7:34 AM

Sometimes our brains completely fail us. We tell ourselves that we’re smart enough to sort through complex issues and make smart choices. Humans have big brains, so we must be smart, right? Michael S. Gazzaniga is a cognitive neuroscientist. In the June/July 2008 issue of Scientific American: Mind he writes that there are cases where [...]

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Posted in: Marketing, Psychology and Behavior, Strategies | Leave a Comment
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