Here’s an interesting question. Let’s say you use an instant messanger at least once-a-month. How far are you removed from any other person who sent an IM across the network that month?
Leskovec and Horvitz, two researchers at Microsoft, conducted a planetary-wide study of MSN Messenger traffic for a single month (over 180 million users). They [...]
Archive for the ‘Network Bridges’ Category
Swapping IMs in Milgram’s Ever-Shrinking Small World
Written by: Bill Sherman on Friday, 8 August 2008, 3:07 PM







When Layoffs Happen, Businesses Lose Social Capital
Written by: Bill Sherman on Friday, 18 July 2008, 7:13 AM
A business can be viewed as a community. As we’ve seen in the past few posts, every community contains social capital within it. What happens when the economy hits a downturn and a company lays-off good people?
The company must balance three types of capital:
Financial capital–cashflow to pay employees, vendors, etc.;
Human capital–experience and expertise; and
Social capital–networks [...]







Marketing Tool: Help a Reporter Out
Written by: Bill Sherman on Thursday, 3 July 2008, 9:46 AM
One of my friends, Dana vanDen Heuvel, recently sent me a link to a very interesting project: Help a Reporter. This project is the brainchild of Peter Shankman.
The premise is simple, and it relies on the “Strength of Weak Ties” with a digital twist.
Reporters/writers go on to “Help a Reporter” and describe the type of [...]







Social Networks vs. Social Capital
Written by: Bill Sherman on Monday, 30 June 2008, 4:00 PM
Social networking tools have become commonplace (Facebook, MySpace, LinkedIn, etc.). While these tools allow people to create a surface-level connnection, they are (at best) tools that create very weak ties.
Imagine a network 5,000 people wide. All of those relationships must be shallow. In fact, if you have 5,000 people in your LinkedIn network, you can’t [...]







2008/09/25: Layoffs, Loneliness, and the Decay of Social Capital
by Bill Sherman
2008/09/24: Globalization Mindsets: Investing in Social Capital
by Bill Sherman
2008/09/22: Smart Phones vs. People
by Bill Sherman
2008/09/19: Recovering from a Break-In: A Social Capital Story
by Bill Sherman
2008/09/18: Crises of Confidence and Social Capital
by Bill Sherman

