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Archive for the ‘Network Bridges’ Category

Swapping IMs in Milgram’s Ever-Shrinking Small World

Written by: Bill Sherman on Friday, 8 August 2008, 3:07 PM

Here’s an interesting question. Let’s say you use an instant messanger at least once-a-month. How far are you removed from any other person who sent an IM across the network that month?
Leskovec and Horvitz, two researchers at Microsoft, conducted a planetary-wide study of MSN Messenger traffic for a single month (over 180 million users). They [...]

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Posted in: Network Bridges, Research, Social Capital | Leave a Comment

When Layoffs Happen, Businesses Lose Social Capital

Written by: Bill Sherman on Friday, 18 July 2008, 7:13 AM

A business can be viewed as a community. As we’ve seen in the past few posts, every community contains social capital within it. What happens when the economy hits a downturn and a company lays-off good people?
The company must balance three types of capital:

Financial capital–cashflow to pay employees, vendors, etc.;
Human capital–experience and expertise; and
Social capital–networks [...]

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Posted in: Network Bridges, Professional Relationships, Social Capital | Leave a Comment

Marketing Tool: Help a Reporter Out

Written by: Bill Sherman on Thursday, 3 July 2008, 9:46 AM

One of my friends, Dana vanDen Heuvel, recently sent me a link to a very interesting project: Help a Reporter. This project is the brainchild of Peter Shankman.
The premise is simple, and it relies on the “Strength of Weak Ties” with a digital twist.

Reporters/writers go on to “Help a Reporter” and describe the type of [...]

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Posted in: Marketing, Network Bridges, Professional Relationships | 2 Comments

Social Networks vs. Social Capital

Written by: Bill Sherman on Monday, 30 June 2008, 4:00 PM

Social networking tools have become commonplace (Facebook, MySpace, LinkedIn, etc.). While these tools allow people to create a surface-level connnection, they are (at best) tools that create very weak ties.
Imagine a network 5,000 people wide. All of those relationships must be shallow. In fact, if you have 5,000 people in your LinkedIn network, you can’t [...]

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Posted in: Network Bridges, Professional Relationships, Social Capital | Leave a Comment
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