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Archive for the ‘Network Bridges’ Category

When Layoffs Happen, Businesses Lose Social Capital

Written by: Bill Sherman on Friday, 18 July 2008, 7:13 AM

A business can be viewed as a community. As we’ve seen in the past few posts, every community contains social capital within it. What happens when the economy hits a downturn and a company lays-off good people? The company must balance three types of capital: Financial capital–cashflow to pay employees, vendors, etc.; Human capital–experience and […]

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Posted in: Network Bridges, Professional Relationships, Social Capital | Leave a Comment

Marketing Tool: Help a Reporter Out

Written by: Bill Sherman on Thursday, 3 July 2008, 9:46 AM

One of my friends, Dana vanDen Heuvel, recently sent me a link to a very interesting project: Help a Reporter. This project is the brainchild of Peter Shankman. The premise is simple, and it relies on the “Strength of Weak Ties” with a digital twist. Reporters/writers go on to “Help a Reporter” and describe the […]

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Posted in: Marketing, Network Bridges, Professional Relationships | 2 Comments on Marketing Tool: Help a Reporter Out

Social Networks vs. Social Capital

Written by: Bill Sherman on Monday, 30 June 2008, 4:00 PM

Social networking tools have become commonplace (Facebook, MySpace, LinkedIn, etc.). While these tools allow people to create a surface-level connnection, they are (at best) tools that create very weak ties. Imagine a network 5,000 people wide. All of those relationships must be shallow. In fact, if you have 5,000 people in your LinkedIn network, you […]

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The Slow Migration of Ideas

Written by: Bill Sherman on Tuesday, 17 June 2008, 12:58 AM

Ideas that are commonplace in one field often take a long while to migrate to other fields–even when they are directly transferrable. In the 1850’s the sugar refining industry figured out how to evaporate the water out of sugar through multiple-chamber distillation. Each successive chamber would be at a slightly lower pressure, and the water […]

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