Tony Karrer makes a very interesting post about finding expert answers within the extended social network of LinkedIn. If you use LinkedIn, it’s a worthwhile read, and it may change how you use LinkedIn. As my father (a reference librarian) used to say, “You don’t need to know the answer yourself. You just need to […]

Today, Mike Prokopeak, from Chief Learning Officer magazine, questioned  the value of social media and informal learning within training and development programs. RIght now, there’s a lot of buzz about using social media tools–Facebook, Twitter, Myspace, etc. to create social-media based learning communities. Mike asked “are training professionals behind the curve or ahead of it?” Social media […]

This blog explores social capital and thought-leadership marketing. Several of my friends have asked me, “Bill, do those two concepts really fit together?” Learn how the two concepts fit together in this newly-uploaded video: Making Smart Connections Making Smart Connections from Bill Sherman on Vimeo. I’d love to hear your feedback.

A business can be viewed as a community. As we’ve seen in the past few posts, every community contains social capital within it. What happens when the economy hits a downturn and a company lays-off good people? The company must balance three types of capital: Financial capital–cashflow to pay employees, vendors, etc.; Human capital–experience and […]