This blog explores social capital and thought-leadership marketing. Several of my friends have asked me, “Bill, do those two concepts really fit together?”
Learn how the two concepts fit together in this newly-uploaded video:
Making Smart Connections

Making Smart Connections from Bill Sherman on Vimeo.

I’d love to hear your feedback.

A business can be viewed as a community. As we’ve seen in the past few posts, every community contains social capital within it. What happens when the economy hits a downturn and a company lays-off good people?
The company must balance three types of capital:

Financial capital–cashflow to pay employees, vendors, etc.;
Human capital–experience and expertise; and
Social capital–networks [...]

If you want other people to believe that you’re special, you have to provide an answer to that very question. You need a thought-leadership marketing strategy. But, you can’t implement it in an afternoon. Here’s what thought leadership marketing requires:

Concept–what will you be known for?
Passion–are you passionate about the concept?
Market–who wants to hear your [...]

LinkedIn wants to be more than your digital Rolodex. They’re interested in network mapping and even leveraging some aspects of social capital. To achieve this result, they need to educate people about social capital.
Dr. Nan Lin,  professor of Sociology at Duke University, defines social capital as the ability to locate and mobilize resources within your [...]