If you want other people to believe that you’re special, you have to provide an answer to that very question. You need a thought-leadership marketing strategy. But, you can’t implement it in an afternoon. Here’s what thought leadership marketing requires: Concept–what will you be known for? Passion–are you passionate about the concept? Market–who wants to [...]

LinkedIn wants to be more than your digital Rolodex. They’re interested in network mapping and even leveraging some aspects of social capital. To achieve this result, they need to educate people about social capital. Dr. Nan Lin,  professor of Sociology at Duke University, defines social capital as the ability to locate and mobilize resources within [...]

One of my friends, Dana vanDen Heuvel, recently sent me a link to a very interesting project: Help a Reporter. This project is the brainchild of Peter Shankman. The premise is simple, and it relies on the “Strength of Weak Ties” with a digital twist. Reporters/writers go on to “Help a Reporter” and describe the [...]

Social networking provides a tempting strategy. If you increase the total size of the network, you will benefit by knowing more people. Here are some examples: Pass out a non-ending stream of business cards; Go to more networking functions; and Become a connection collector on LinkedIn. People who fully adopt this social networking strategy are [...]