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Recovering from a Break-In: A Social Capital Story

Written by: Bill Sherman on Friday, 19 September 2008, 11:06 AM

On Monday, a friend of mine, Marie, had her home broken into. I’d like to share her story, because it illustrates many positive points within social capital.
Marie is not wealthy. She owns her own home, but she lives paycheck-to-paycheck, slightly above the poverty line. She’s the sort of person who lives frugally and manages her [...]

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LinkedIn: Using Status Updates to Mobilize Social Capital

Written by: Bill Sherman on Tuesday, 16 September 2008, 2:55 PM

What are You Working On?
Yesterday, LinkedIn created an opportunity for me to solve a challenge for a good friend of mine. Here’s the story.
In May 2008, LinkedIn added a “status update” feature. On your LinkedIn page, there’s a question that asks “What are you working on.” When you answer this question, it appears on your [...]

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Posted in: Stories and Examples, Uncategorized | 2 Comments

Engagement Marketing: Spore Creature Creator (Update)

Written by: Bill Sherman on Tuesday, 15 July 2008, 3:18 PM

What happens when you engage in story-telling marketing? Your clients and customers will run with an idea and take it to levels you’ve never expected. Last month, I wrote about the Spore Creature Creator. Here’s an update.
According to 1up.com, EA Games just announced the latest stats on its Spore Creature Creator at the annual E3 [...]

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Walking Between Worlds

Written by: Bill Sherman on Monday, 16 June 2008, 12:06 AM

“When the mind is employed about a variety of objects it is somehow expanded and enlarged.” –Adam Smith
Smith presented the concept of the Pin Factory in his Wealth of Nations. He argued that the division of labor increases productivity. A team of pin-makers, each specialized on a single task could outproduce a single pin-maker.
Specialization creates [...]

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