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Engagement Marketing: Spore Creature Creator (Update)

Written by: Bill Sherman on Tuesday, 15 July 2008, 3:18 PM

What happens when you engage in story-telling marketing? Your clients and customers will run with an idea and take it to levels you’ve never expected. Last month, I wrote about the Spore Creature Creator. Here’s an update. According to 1up.com, EA Games just announced the latest stats on its Spore Creature Creator at the annual [...]

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Walking Between Worlds

Written by: Bill Sherman on Monday, 16 June 2008, 12:06 AM

“When the mind is employed about a variety of objects it is somehow expanded and enlarged.” –Adam Smith Smith presented the concept of the Pin Factory in his Wealth of Nations. He argued that the division of labor increases productivity. A team of pin-makers, each specialized on a single task could outproduce a single pin-maker. [...]

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The Road Warrior

Written by: Bill Sherman on Friday, 13 June 2008, 8:28 PM

When you spend 200+ days on the road per year, all relationships are virtual . . . even the ones with your closest friends and immediate family.

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Global Relationships: The Challenge (Part 2)

Written by: Bill Sherman on Sunday, 27 April 2008, 10:00 PM

If you’re going to truly master the art of developing global relationships, you can’t merely wait for others to reach out to you. You must be proactive in reaching out to others, wherever they live in the world. Reactive responses to building relationships are good, but if you want to go global, you have to [...]

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