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A-Ha Moments

Know What You Don’t Know

Written by: Bill Sherman on Tuesday, 20 June 2006, 5:36 PM

This past week, a prospect asked my company to help them with a highly-technical training project. While we like to think that we can come up with any training solution, we honestly don’t know every detail of the world to the depth our clients sometimes require.If we tried to pretend that we knew these areas, we’d set ourselves up for failure. We’d cause a mess and our clients would curse us.

So, we invite smart people (individuals and companies) to help us solve problems extend beyond our company’s sweet spot. My friend, Rajesh Setty, describes this philosophy in five steps:

1. Be thankful for what you have (your strengths)
2. Work relentlessly to improve your strengths
3. Find team mates to complete a configuration necessary for your business
4. Get lots of help – you will need it
5. Execute!

The world becomes increasingly flat. Individuals work within matrices within companies, and now companies themselves flex and form matrices to provide solutions for clients. This week, in a special report in The Economist, an editorial suggested that competition will no longer be between individual companies in the marketplace but between supply chains.We’re globally interdependent and interconnected.

Know what you don’t know, and form teams with those who do. Be transparent with people and let them know your limitations. That’s a sign of strength and not weakness.

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