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A-Ha Moments

Spark more aha-moments by communicating clearly

Written by: Bill Sherman on Tuesday, 23 May 2006, 3:42 AM

When we communicate, through speech and writing, we often present our ideas from our current perspective rather than the perspective of our readers and listeners.

If you want to guide someone to an aha-moment, you can’t start with the conclusions that seem so obvious to you. You need to guide them from their present position to your location.

Many people speak and write without thinking about their audiences’ needs. Here’s one way you can surpass your audience’s expectations.

The next time you prepare a speech or write an article, leave yourself time to review the draft. When you go through the text, carefully search for ways you can make the ideas more accessible to the people in your audience.

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