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Archive for the ‘Professional Relationships’ Category

Convincing Others that You’re Special

Written by: Bill Sherman on Friday, 11 July 2008, 9:27 AM

If you want other people to believe that you’re special, you have to provide an answer to that very question. You need a thought-leadership marketing strategy. But, you can’t implement it in an afternoon. Here’s what thought leadership marketing requires: Concept–what will you be known for? Passion–are you passionate about the concept? Market–who wants to […]

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Posted in: Marketing, Professional Relationships | Leave a Comment

LinkedIn Wants You to Learn Social Capital Theory

Written by: Bill Sherman on Thursday, 10 July 2008, 9:07 AM

LinkedIn wants to be more than your digital Rolodex. They’re interested in network mapping and even leveraging some aspects of social capital. To achieve this result, they need to educate people about social capital. Dr. Nan Lin,  professor of Sociology at Duke University, defines social capital as the ability to locate and mobilize resources within […]

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Posted in: Marketing, Professional Relationships, Social Capital | 11 Comments on LinkedIn Wants You to Learn Social Capital Theory

Marketing Tool: Help a Reporter Out

Written by: Bill Sherman on Thursday, 3 July 2008, 9:46 AM

One of my friends, Dana vanDen Heuvel, recently sent me a link to a very interesting project: Help a Reporter. This project is the brainchild of Peter Shankman. The premise is simple, and it relies on the “Strength of Weak Ties” with a digital twist. Reporters/writers go on to “Help a Reporter” and describe the […]

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Posted in: Marketing, Network Bridges, Professional Relationships | 2 Comments on Marketing Tool: Help a Reporter Out

Social Networking Magpies

Written by: Bill Sherman on Tuesday, 1 July 2008, 12:00 PM

Social networking provides a tempting strategy. If you increase the total size of the network, you will benefit by knowing more people. Here are some examples: Pass out a non-ending stream of business cards; Go to more networking functions; and Become a connection collector on LinkedIn. People who fully adopt this social networking strategy are […]

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Posted in: Professional Relationships, Social Capital, Stories and Examples, Strategies | Leave a Comment
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