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Engagement Marketing: Spore Creature Creator (Update)

Written by: Bill Sherman on Tuesday, 15 July 2008, 3:18 PM

What happens when you engage in story-telling marketing? Your clients and customers will run with an idea and take it to levels you’ve never expected. Last month, I wrote about the Spore Creature Creator. Here’s an update.

According to, EA Games just announced the latest stats on its Spore Creature Creator at the annual E3 show. Keep in mind that the creature-creator is a pre-release for a game that will be launched this fall. With the creature creator, people can only create creatures for the game. There is no game yet. There won’t be a game until September.

  • Over 1.8 million creatures have been created in one month (since release on 6.17.2008);
  • That’s 300,000 more species than have been classified on Earth.
  • EA initially hoped that 100,000 creatures would be created between June and the game’s launch in September.
  • In June, over 100,000 creatures were created in the first 24 hours after release.

Robert Scoble reports a similar trend that happened with applications for the new iPhone this weekend. Here’s he’s talking about Tapulous, the makers of a game called Tap Tap Revenge.

In the first six weeks that ICQ was out there they had 65,000 downloads. Tapulous saw that many downloads in less than a day.

Part of the acceleration comes through the adoption rates of the Internet. There are whole lot more people comfortable with downloads today than there were in 1996. However, it also reflects get drawn in to a good product’s story-telling (rather than story-yelling or story-selling).

Good products and savvy marketing will attract people quickly, while poor marketing will drive people away from a potentially good product.

Related Past Articles:

Marketing and Storytelling

Engagement Marketing: Spore Creature Creator

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