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James Bond and the Wet Bike

Written by: Bill Sherman on Friday, 27 June 2008, 1:13 AM

In the 1970s, no one had heard of a personal watercraft (or envisioned one) until they saw the 1977 James Bond film The Spy Who Loved Me. Spirit Marine, the inventor of the Wet Bike, approached Albert Broccoli, the producer of the Bond films with a “gadget that Bond must have.”

Soon, they reached an agreement, and the Wet Bike made its product debut through the film when Bond used it to quickly get to the villains lair near the end of the film. Spirit Marine actually provided its manufacturing prototype for the film. The following year, 1978, the Wet Bike was launched as a consumer product. The launch.

An innovative product plus a high-visibility launch event created an entirely new class of consumer product. Certainly, the Wet Bike would have been interesting without the Bond connection, but it reached commercial success far faster because of the right lauch.

One Response to “James Bond and the Wet Bike”

  1. jon farrelly Says:

    Actually the original PWC was the Bombardier Sea Doo introduced in 1968.

    April 6th, 2009 1:11 am

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