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Marketing Insights from the Masters

Written by: Bill Sherman on Tuesday, 8 August 2006, 2:43 AM

One of my friends, Dana Van Den Heuvel, has started a project to profile fifty of the greatest marketing thinkers in modern marketing.

Dana’s the kind of guy who, when you join him for an afternoon lunch, can continue an excellent conversation until late in the evening for dinner–well past the time dessert and cofee have come and gone once again. He’s both savvy and genial, and that makes a great combination.

I’m looking forward to his series, and I encourage you to follow his progress on his blog.

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