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Why Was Seth Godin’s Tribes Offer So Compelling?

Written by: Bill Sherman on Thursday, 31 July 2008, 10:54 PM

Earlier this week, I wrote about Seth Godin’s announcement of his Triibes social network.

My friend Dan Hawthorne, at Cogniphany, has taken my analysis one step further. In today’s blog post, he’s applied Robert Cialdini’s work on Influence to Seth’s announcement. It’s a very nice analysis. If you want to read about applying the psychology of influence, read here.

Related Post: Seth Godin Creates a Tribe through Social Capital

2 Responses to “Why Was Seth Godin’s Tribes Offer So Compelling?”

  1. Kare Anderson Says:

    I, too, noted Seth’s use of a Cialdini-researched influence tip here

    August 1st, 2008 1:48 pm

  2. Bill Sherman Says:

    Hi Kare, I read through your post, and you’re right on. Seth built an instant affinity group for the book (as of today there’s nearly several thousand people exploring Triibes). He also built a solid pre-order base.

    I’ve long viewed Seth Godin as a master practitioner of Cialdini’s work, but he doesn’t just “take” from his community. With tools such as his blog, he’s constantly giving back to his community and fanbase.

    I read Seth’s blog daily, and I know that I’ve gotten far more value from his posts than the price of the $15 pre-order via Amazon. His invitation was a true “no-brainer” for me.

    Seth’s probably right, the people who jumped most quickly on the offer were also the ones who would be most likely to buy the book.

    August 1st, 2008 2:20 pm

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