Podcast

“Thought leadership” is the term everyone uses and no one can define.

Great thought leadership helps a buyer see around corners.

Where does thought leadership actually fit in a B2B sale?

You don’t claim thought leadership. You practice it.

Your salespeople don’t need new ideas. They need yours.

Thought leadership starts inside the building.

A health scare changed how Bill Sherman defines himself.

Most events fall in love with the box, not what’s inside it.

Backstage: “Jerry Maguire for nerds,” and the craft behind the ideas.

Big ideas don’t come from lone genius. Bill Sherman calls that “the myth of the smith.”