We’ve seen how the Web 2.0 movement has shifted the production of content from a “push” model to a “collaborative” model. As consumers, we want to be involved rather than told. This collaborative effect is now rippling out into other marketing forms. This past week, Weezer, the alternative music band, launched a promotional campaign for [...]
Archive for June 23rd, 2008
“Engage Me” Marketing: The Weezer Hootenany
Written by: Bill Sherman on Monday, 23 June 2008, 1:23 AM
2010/03/27: What Senior Leaders Want to Know about Social Learning
by Bill Sherman
2010/03/20: Design Outside of the Box
by Bill Sherman
2010/03/17: Followers or Friends?
by Bill Sherman
2010/03/13: Bi-Directional Collaboration
by Bill Sherman
2010/03/10: The Social LMS
by Bill Sherman
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Planned Books
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Social Capital: A Multifaceted Perspective by Unknown |
Current Books
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Governing the Commons: The Evolution of Institutions for Collective Action (Political Economy of Ins by Elinor Ostrom |
Recent Books
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Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein |
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Structural Holes: The Social Structure of Competition by Ronald Burt |
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Strategy and the Fat Smoker; Doing What’s Obvious But Not Easy by David H Maister |
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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam |
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim |