Archive for June 23rd, 2008

“Engage Me” Marketing: The Weezer Hootenany

Written by: Bill Sherman on Monday, 23 June 2008, 1:23 AM

We’ve seen how the Web 2.0 movement has shifted the production of content from a “push” model to a “collaborative” model. As consumers, we want to be involved rather than told. This collaborative effect is now rippling out into other marketing forms. This past week, Weezer, the alternative music band, launched a promotional campaign for […]

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