Can you take a pre-launch fragment of your product and turn it into a commercial success and simultaneously produce major marketing buzz? Last week, Electronic Arts accomplished a marketing coup when it launched the Spore Creature Creator. As a game, Spore has been in-development for about four years. It launches in September. The project is […]

In the 1970s, no one had heard of a personal watercraft (or envisioned one) until they saw the 1977 James Bond film The Spy Who Loved Me. Spirit Marine, the inventor of the Wet Bike, approached Albert Broccoli, the producer of the Bond films with a “gadget that Bond must have.” Soon, they reached an […]