In the 1970s, no one had heard of a personal watercraft (or envisioned one) until they saw the 1977 James Bond film The Spy Who Loved Me. Spirit Marine, the inventor of the Wet Bike, approached Albert Broccoli, the producer of the Bond films with a “gadget that Bond must have.” Soon, they reached an […]

We’ve seen how the Web 2.0 movement has shifted the production of content from a “push” model to a “collaborative” model. As consumers, we want to be involved rather than told. This collaborative effect is now rippling out into other marketing forms. This past week, Weezer, the alternative music band, launched a promotional campaign for […]

We’ve long heard about Moore’s Law and the Law of Accelerating Returns, but a recent article in Wired drives home how the powerful intersection of “better, cheaper, faster” impacts our lives. As [industry expert Jon] Peddie observes, it was only 11 years ago that the U.S. government spent approximately $33 million to build ASCI Red, […]

Sometimes our brains completely fail us. We tell ourselves that we’re smart enough to sort through complex issues and make smart choices. Humans have big brains, so we must be smart, right? Michael S. Gazzaniga is a cognitive neuroscientist. In the June/July 2008 issue of Scientific American: Mind he writes that there are cases where […]